Role

Package Design
Surface Design
Illustration
Short Form Copywriting

Team

Hayley Powers Thornton-Kennedy, Creative Direction
Magaly Costa, Production Design and Pre-Press

and others at The Woobles

Background

This collector’s box emulates the nostalgia of 1960s Christmas ornament packaging and blends it with The Woobles established brand and illustration style. I worked with our manufacturer to establish the layout of the box and the concept for the ornament hanger. I also created all of the surface design and illustrations on the box, merch items, and interior packaging. The result was a bright and playful design that is a delight to unbox.

This box through, which was filmed specifically for the product launch, gives a great look at some of the details in the design that the product photography does not capture.

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Patagonia Baltimore Branding

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Wheel World UI and Branding