Role
Branding
UI Design
Illustration
Character Art
Surface Design
Team
Dan Fessler of DSM Arcade
Matt Glanville, Developer
Dann Beeson, 3D Render
Background
DSM Arcade designs and manufactures modern arcade games. They approached me to reskin their game, Perfect Pour, under a new partnership with Pabst Blue Ribbon. I wore a ton of hats for this project —creating a unique brand identity, designing the full cabinet exterior, developing a new direction for the game art, illustrating all of the characters, and reimagining the UI.
01 Branding
The identity for Perfect Pour x PBR needed to feel at home in a range of environments—from a quirky indie barcade to a neighborhood dive. My intention for this brand was to tap into a sense of nostalgia that didn’t blatantly place it in a specific era. That vague vintage feeling allows it to shape-shift between trendy and old-fashioned depending on the reference point of the viewer.
02 User Interface
Credit: Some of the UI elements such as the bar counter, glasses, and VFX sprites, were based on art by Matt Glanville who designed and developed the first version of Perfect Pour. All UI animation and implementation was done by Matt Glanville.
03 Character Art
04 Cabinet Art
Credit: The PBR assets such as the logos, can illustration, posters, and bitmap art were provided to me by the Pabst team.
The 3D render was created by Dann Beeson. Cabinet manufacturing was done by Fun Company.